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April 1, 2004 Link to this post
Money - it's not just for breakfast anymore.
Bungie.net has posted a news item about the new lengths to which the product placement model is being taken in Halo 2; Keds, Arby's and Starbucks are all among the companies that will be showcased in-game. (Product placement in games is nothing new; the sports games franchises have been doing it for years. This marks a radical departure for Bungie, however, and may lead to more daring risks in game design; Bungie (and Microsoft) will have another source of income aside from game sales, and will be able to afford alienating some players.) Let's see how it turns out! (Louis Wu 17:18:13 UTC)
