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January 27, 2014 Link to this post
Making TV more entertaining
Elan Lee has some experience with setting up out-of-the-ordinary experiences with stuff like videogames; he was part of the team that created I Love Bees, for Halo 2, and he was part of the team that created Sadie's Story, for Halo 3: ODST (at a completely different company). Now he's the Creative Director at Microsoft Entertainment Studios (they'll be the people bringing you the Spielberg-produced Halo series) - go read an interview at VentureBeat to get a sense where he thinks interactive TV is going! (Louis Wu 22:43:45 UTC)
