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June 18, 2001 Link to this post Ed Fries interview at TeamXBOX Thanks to Char, who pointed out an interview with Microsoft's Ed Fries over at TeamXbox.com. It's a pretty interesting read, full of enthusiasm about the future (what a surprise, eh?). When asked how Microsoft is helping developers get the most out of the Xbox, Fries pointed out that We have strong internal development teams with great programmers who know every Xbox trick and we send them out to help our partners. People like Jason Jones, lead programmer for Halo, have had a huge influence on many other games in development.
(This is one of the reasons Jason cited when asked why he wanted to work on the Xbox - the opportunity to shape the console.) Another interesting tidbit: Almost all of our TV advertising will be devoted to specific games, not generically to the platform. I got to see a very early version of a Halo TV commercial the other day and even in its rough form it totally rocked. It was 95% footage from the actual game and it looked great.
Go read the rest of it - there are some choice nuggets in there. (Louis Wu 19:26:41 UTC)
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