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February 2, 2001 Link to this post

WSJ looks at Xbox
From Lophan, maintainer of our sister site myth.bungie.org, comes this snippet from a Wall Street Journal article on Wednesday, entitled "How Microsoft Hopes to Win With Xbox":

First, it's taking out it's checkbook. Since march 2000, when it announced plans to enter the multibillion-dollar video-game industry, Microsoft has bought two small game developers, Bungie Software Products Corp. and Digital Anvil Inc., for what some analysts estimate is more than $20 million.

Well, that's a bit less than we thought the sum would have been... but it's interesting to see this hit the mainstream press. We'd have thought the spin would have been the half-billion they're spending on advertising... (Ding 05:03:19 UTC)




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