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May 8, 2008 Link to this post
Believe takes Best of Show at One Show
Another advertising award for the Halo: Believe campaign - The 2008 One Show offered 'Best of Show' to the campaign, saying that it
"catapulted Halo 3 from an ordinary video game into a worldwide cultural phenomenon due to its ability to build an emotional rapport with the audience. The innovative stream of interactive TV, Web and cinema advertisements was an inspired approach that successfully attracted an audience beyond the typical gamer."
The official site doesn't have winners listed yet (the festival doesn't end until tomorrow), but Exchange4Media has reported the results. (Louis Wu 17:19:06 UTC)
