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December 23, 2007 Link to this post
Show me the money.
Narcogen found a story at Kotaku about a really, REALLY ugly Halo-branded shoe... and speculates that absurd licensing deals might be the rationale behind Microsoft's allowing Bungie to become independent. After all, if Bungie were still fully in control of the Halo IP, would they ever allow the Halo name to be attached to this silly-looking sneaker? Update: Mikey-san points out that the shoe featured in that Kotaku article is fan-made; it's not an official Nike - or Microsoft-endorsed - product. (It was created by a guy who goes by the nick Rebelaire; he's made a number of custom shoes.) While Narc's general point (that it's possible that Microsoft was willing to let Bungie become independent because it meant they could sell the hell out of the Halo name) is valid... this isn't a great example of it. (Louis Wu 15:25:37 UTC)
