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November 22, 2007 Link to this post
Post-production is important.
Edge Magazine (via Next Generation) has a great interview with Marty O'Donnell - for an old guy, he's pretty wise.
As an artist, the more you do customer surveys, or do focus testing, the more you will completely lose focus on what it is that caused you to be a creative person in the first place. It's just something I like to remind the guys all the time: stop looking at what everyone else is doing. We should just be creating what we're creating.
Go read the rest - it's good stuff. (As a bonus, it's got one of the creepiest pics of Marty I've ever seen.) Thanks, Red_Breast. (Louis Wu 11:53:09 UTC)
