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November 20, 2007 Link to this post
Halo 3 - a hit with casual gamers?
I saw this article via Google News yesterday morning - but passed on front-paging it for a number of reasons. Anton P. Nym noted it on our forum yesterday afternoon - but I was busy, so I didn't take a second look. When I got up this morning, the report, from a company called 'BrandIntel', which discusses the increased awareness of Halo 3 among casual gamers, was all over the internet - Gamasutra, Joystiq, Kotaku, the list goes on. It's an interesting study; Halo has always appealed to the 'hardcore' gamer, but this is the first time that it's been of serious interest to more casual communities. It's a solid endorsement of the success of Microsoft's marketing campaign, I think, and will probably affect how companies market A-list titles from this point on. I'm not sure I like that idea, actually... (Louis Wu 14:32:00 UTC)
