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November 17, 2007 Link to this post
Halo 3 Ad Campaign - Blazing a Trail
There's an interesting writeup from a non-gamer who attended a marketing conference in Las Vegas this week - MS's Jeff Bell discussed the ad campaign for Halo 3, and what they'd hoped to accomplish with it. 55% of the ad budget was spent on "non-traditional marketing and social media extensions" - seems like it turned out pretty well for them! (Louis Wu 11:27:16 UTC)
