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October 4, 2007 Link to this post
It's all about the numbers.
Maybe I'm just a statistics junkie, but I found this fascinating. Sandvine Network Demographics saw a 100% to 200% increase (that's a doubling or tripling, for those of you who failed 5th grade math) in peak bandwidth of Xbox Live traffic in the week following Halo 3's release. However (and here's the fun part), the number of gamers PRODUCING this traffic remained unchanged from before Halo 3's release. This is in marked contrast to the situation after Gears of War was released; then, an 80% increase in new users was seen. So... most people buying Halo 3 already HAVE a 360? (Remember, there are 12 million of these puppies in the wild. Even if monthly sales double, as they're expected to, that will only add another half a million to the total this month, and a fraction of that in the space of a week... so it's possible that the additional boxes simply aren't showing up in the noise.) And while we're on the subject of statistics, a Microsoft press release announces that Halo 3 has earned $300 million dollars worldwide in its first week's sales. Wonga. (Louis Wu 14:53:07 UTC)
