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September 22, 2007 Link to this post
Interactivity and layered messaging
Also from Anton P. Nym - ReportonBusiness.com (a part of Canada's Globe and Mail) has an article in which Jerret West, Senior Global Product Manager for Xbox, talks about how the overall marketing campaign for Halo 3 was built the way it was. I must say... it seems to be working! (Louis Wu 18:35:48 UTC)
