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September 19, 2007 Link to this post
Behind a Marketing Campaign
iMedia Connection has a massive article which looks at the marketing campaign Microsoft put together - lots of details about the whos, and whys, and hows. Comments like "Given the appeal of "Halo" to the emo crowd, [...]" made me raise my eyebrows a bit... but all in all, a nice summary of the overall plan. (Louis Wu 11:20:28 UTC)
