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September 13, 2007 Link to this post

Believe - online a little early
If you can't wait for an official, high-res copy, Sep7imus found a YouTube version of the upcoming 'Believe' ad; it's simple and powerful. (Later today you'll be able to download not only a high-resolution version of this, but a 'behind the scenes' video showing how the diorama was created. We'll shoot you a link as soon as it's up.) For what it's worth, it seems to me that Microsoft is targeting this campaign at non-gamers. That's not to say that gamers can't (or won't) enjoy it, but I'd bet that far, FAR more people will see (and appreciate) these ads because they're NOT full of game imagery than would be the case otherwise. Update: Looks like it's been pulled down - guess we're waiting for the Yahoo version after all. Thanks, Brandon Marsh. Update 2: Looks like it's still up at GameVideos - thanks, Tex. (Louis Wu 13:06:16 UTC)

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