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September 12, 2007 Link to this post
Museum Delivers
Wow. The press for the 'Museum' ad is simply amazing. Joystiq says "we're not sure if we've ever been so moved by a Halo commercial". Ars Technica says it's "stunning". Be A Design Group says it goes way beyond marketing to gamers - It's "emotionally bigger, and almost too big at that" than Halo. I'd agree - with all of these. It's a very powerful piece, and one that has much wider appeal than a game-specific ad. 2OpGaming (thanks, Avateur) and GamesIndustry.biz both have informational articles about the piece itself, that go into greater detail than the simple page at Yahoo. There's also a nice description over at Xbox.com's Believe page - thanks again, Avateur. If you haven't watched this one yet, do so. And show it to your non-Halo-playing friends/family, and see what their reaction is. Update: Hmm... maybe it isn't ALL positive. Delta found this commentary at Canada's National Post - you can't please everyone. Update 2: GhaleonEB pointed out that the full press release (visible at Gamerscoreblog, Kotaku, 2OpGaming) contains a new campaign shot (local mirror). (Louis Wu 19:48:13 UTC)
