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August 9, 2007 Link to this post

Over a million preorders
Back in May, we noted a story that four million preorders had been taken for Halo 3 (by Gamestop and its affiliates); that number seemed rather high, but nobody contradicted it. Today, the Wall Street Journal comes out with a far more reasonable number - they say that according to Microsoft, there are "more than one million copies" pre-ordered, making it the fastest-preselling game in history. (This info is in an article that looks at the marketing blitz Microsoft is kicking off for Halo 3 - everything from Burger King packaging to Slurpee cups at 7-11 will be sporting Halo 3 imagery in the next few months. Scary...) Thanks to Xboxer for the heads-up. (Louis Wu 13:26:03 UTC)




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