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July 27, 2007 Link to this post
Halo Sells Itself
Marc Rein, top dog at Epic, talked to CVG about Halo 3's showing at E3. (Yeah, I sort of wondered about that, too.) He was discussing the lack of awards Halo 3 won this year (due to the lack of a playable demo, most likely) - and how it's a good thing, overall, for Microsoft.
"What they wanted to do was highlight all the other great games... that are on Xbox 360 too so people don't just think it's a Halo box. They don't care, they're going to sell eight million of them anyway."
Sounds about right. (Louis Wu 19:27:11 UTC)
