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July 19, 2007 Link to this post
Milking the Golden Cow
Great quote from Shane Kim, in an interview with Wired:
"...this is our belief. We love our Halo fans. And the Halo fans are generally willing to spend a lot of money on Halo. But you have to be careful in how you take advantage of that."
I hope they continue to remember this concept. (He's discussing the pricing of the Limited Edition Halo 3 Xbox 360, which will clearly cost less than an Elite.) Thanks, LostRock11. (Louis Wu 16:00:16 UTC)
