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July 28, 2000 Link to this post
Microsoft to Spend $500 Million on Xbox Marketing
Microsoft to Spend $500 Million on Xbox Marketing. According to a news report on PlanetXbox Microsoft will spend half a billion dollars in marketing their Xbox console system in an effort to out perform Sony, Nintendo, and Sega in sales. According to Robbie Bach, senior vice president of Microsoft's games division, this will be Microsoft's biggest launch yet. The Xbox hardware design is now complete and they are now building the form factors. Microsoft now has about 30 games, including Halo, which will either launch with Xbox or be released shortly afterwards.
The HBO Spin: With this sort of marketing muscle it's not surprising that so many small gaming companies have joined the Xbox bandwagon looking for a free ride. (Ding 06:38:07 UTC)
