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July 17, 2007 Link to this post

Pixel Wars
BBC has posted a piece on game trailers, and how important they've become in the marketing process. It compares Killzone 2 and Halo 3, and the offerings both had at E3. Kroll GB is tickled by the fact that some of the quotes used in the piece were taken from our front page, and from our forum. (As for my words being used out of context - I think they were trying to make the point that Bungie has impossible expectations to live up to; I think that's an accurate point. I have an enormous amount of faith that Halo 3 will blow me away - but I think there are fans out there who've made themselves believe that Halo 3 will be all that, AND cook them breakfast.) (Louis Wu 12:33:08 UTC)




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