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January 8, 2007 Link to this post
The dangers of overhype
Back in December, when the Halo 3 ad premiered on Monday Night Football in all its CG glory, some fans worried that the general public was going to think that this ad showed Halo 3 as it looked, in-game, and be disappointed when they finally saw the actual product. (I was one that didn't worry too much; I felt that anyone who was really interested would do some looking online, and find the info about its CG roots pretty easily - and those who weren't that interested wouldn't care much either way.) Yesterday, though, this same ad was shown during Bill Gates' keynote speech at the huge Consumer Electronics Show - and here, it was shown amongst standard gameplay footage from, for example, new games coming out for Windows Vista, with no qualifications about how it was created. According to GhaleonEB, the implication seemed to be that it was gameplay footage - and this, to an audience that WILL make noise when they learn that the game doesn't look this way. Unfortunate... thanks to Stonesand for pointing it out. (Louis Wu 13:20:21 UTC)
