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May 2, 2011 Link to this post Building a Transmedia Powerhouse
Frank O'Connor sat down with Gamasutra to talk about the future of the Halo franchise - it's an interesting read, and while Frank doesn't seem to be able to nail down WHY Halo managed to become the transmedia megalith it is (exactly), he does a good job of describing the pieces that made it all happen. Thanks, ChrisTheeCrappy. (Louis Wu 14:45:01 UTC)
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