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December 24, 2007 Link to this post
Jeff Bell draws lessons from Halo 3 Launch
blip.tv has an interview with Jeff Bell, Microsoft's VP of Global Marketing, recorded at the Word-of-Mouth Marketing Association's Summit 3 in mid-November. He discusses Halo 3's launch, and what it means for other products - and it's a little scary, if you're not a marketing person. (Louis Wu 15:30:40 UTC)
