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October 23, 2007 Link to this post
Fan Interaction - A Powerful Secret
Gamasutra has an article about how the movie industry could learn from the gaming industry in leveraging fan communities - and Bungie is held up as a shining example. (There is a slightly odd focus on Luke Smith as the driving force behind Bungie's success in this field - I'm pretty sure even Luke will tell you that he's continuing a tradition started long before he arrived - but the basic gist, that Bungie has successfully tapped into the enthusiasm fans have for the game, and for their company, in their attempts to increase awareness and excitement, is solid.) Interesting read - thanks, Anton P. Nym. (Louis Wu 17:33:39 UTC)
