|
Search the News Archive |
Spoilers are currently disabled. (All newsposts are visible.) |
July 31, 2006 Link to this post
Frankie Follows the Fans
Interesting - one of the panels at this year's Penny Arcade Expo, coming up in about a month, looks at videogame fans, and how they influence PR budgets:
Forums, Blogs and Fanbois: The Role of Community and PR in the Game Industry
The hardcore community (yes, our community) is cranky and unpredictable yet is still the most sought after audience by publishers. We're early adopters, market influencers and in many ways determine the success of most titles out there. Listen how PR and industry insiders view the community and how they work with it on a day to day basis.
Who did they find to discuss this? Well... Frank O'Connor, among others... should be a fun talk! Thanks, mnemesis. (Louis Wu 20:29:27 UTC)
