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June 26, 2005 Link to this post
The Cup Is Not The Experience.
I haven't highlighted a forum post from Matt Soell in quite some time - partly because he hasn't been around (in a posting sense) for a while, but also because he no longer works for Bungie. However, he posted a note this evening that is worth a read by anyone interested in the marketing side of video games, and how it conflicts, sometimes, with what the 'fans' want. (I put 'fans' in quotes because they're generally people who believe they deserve the title more than the millions of people who bought Halo 2 BECAUSE of the marketing hype.) If you're new around here, Matt was the public mouthpiece of Bungie for many years, until his departure 2 years ago. He resurfaced about a year after that, at Wideload Games, the startup created by Bungie co-founder Alex Seropian. The man has a way with words, and a pretty grounded perspective on all of this stuff. Read it and let your blood pressure drop. (Remember that all of this is personal opinion; he's not representing Bungie, or Wideload, or anyone else but Matt in this post.) (Louis Wu 03:57:42 UTC)
