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October 28, 2004 Link to this post

More details on the MTV special
We mentioned this a couple of weeks ago, but the official press release came out yesterday, so here's the word from the top about the upcoming MTV special:

New York, NY - October 27, 2004 - MTV: Music Television today announced that "Making the Video Game: Halo 2" will premiere on MTV on Friday, November 5th at 11:00pm ET/PT, and MTV2 on Saturday, November 6th at 9:00pm ET.  The special will give viewers an unprecedented inside look at the most anticipated video game of 2004.  "Making the Video Game: Halo 2" will go behind the scenes to discover the secrets, the storylines, and the graphics that will keep every last obsessive Halo fan glued to their TV.  The special will also include interviews with the game developers, celebrity Halo fans, and the bands involved in the new soundtrack including Incubus and Hoobastank.  Both the game and soundtrack hit stores on November 9th.

"The MTV audience is the gaming audience," said John Shea, EVP, Sponsorship Development and Integrated Marketing, MTV, VH1, and CMT.  "Halo 2 is destined to be one of the biggest video games of the season and we're excited to give fans a behind the scenes look."

The press release also contained the first official (as far as I know) notice that Halo sales have passed the 5 million mark. Nice! (Louis Wu 10:33:29 UTC)




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